CBD Arctic workshop
Sunday 22 June 2008, by Sylvie Blangy
INDICATORS PRODUCED BY THE PARTICIPANTS IN EACH GROUP
Participants are divided into three tables, by theme, towards the development of an overall Wheel diagram featuring indicators of effective use of
(b) ecotourism web technology and tools (theirs and others),
(c) functions of the web site (training, advocacy..)
(d) promotion of biological diversity and cultural identity
These rounds also allow participants to know each other’s ecotourism projects at the same time as they explore different web site to promote ecotourism and biocultural diversity strategies.
Four sets of indicators and assessment forms are developed by the four groups
INDICATORS OF WEB-BASED MARKETING STRATEGIES
A) Marketing indicators
1-the site has to be guest oriented (not so much host oriented or place oriented): what is the guest experience going to be?
2- sales results: are the guests going to come back?
3- impact and feedback: how effective is it and how to reevaluate the web site to make it effective?
INDICATORS OF TECHNONOLOGY-TOOLS
Bear in mind that a web project does not only require a website, il also require human/financial resources as well as a strategic/business plan .
Where to obtain human resources to use the assessment form ?
People with interest in technologies
People with computer skills or using a lot computers
Maybe some schools can be interested in beeing involved Young people from 15 years old
Contact your tourism industry associations or government department to see whether they have a tourism or technology program ( Web Agencies )
INDICATORS OF FUNCTIONS
What can be the different functions of your web site?
I. Information, ” Business card*
N : Networking, connecting, exchange, membership associations
R : Reservation, booking, commercialization of products on line
P. Planning and Management,
M; Monitoring, (reporting, standards, certification, awards)
G. Geo-referenced information, mapping
T: Technical assistance, training, education, capacity building, guidance, guidelines, policies, codes, tips, best practice, publications, data base
R : Research, data base
L. Lobbying, advocacy; communications, campaigns
INDICATORS OF BIODIVERSITY & CULTURAL IDENTITY
Does the web site effectively promote Cultural Identity and Life on Earth?
This draft assessment tool has been designed to be used by Indigenous people, communities, businesses and organizations to evaluate and strengthen their website. By striving for a balance of the four areas the web site can contribute more effectively to enhancing biodiversity and cultural identity within all living things.
speak for self
own language reflected
cultural values & knowledge
effective high quality programming and education, spirituality
cultural values communicated
ecotourism venture - financial sustainability: profits, sales, quality, customer satisfaction
Taking care of the earth – all living things, mother earth, alewe: kon, madu, pacha mama
Leave no trace
Plants, food, water, land animals
SELF-ASSESSMENTS; using the wheel
Each participant uses the wheel to assess his/her own current and ideal use of web tools to market and promote aboriginal ecotourism and biocultural diversity in the Arctic.
Clusters of participants with similar profiles are formed and are asked to discuss what improvements they would like to bring to their current profiles.